The Department of Gender Studies Speakers' Series invites you to a presentation by Judit Lovas, Master of Gender Studies Candidate, Memorial University, "Because You're Worth It": Gender Equality at L'Oréal.

L’Oréal, the world’s largest corporation in the beauty industry, employs approximately 52,000 female workers in over 130 countries. Although the corporation claims that it is engaged in socially responsible corporate practices, including those related to gender equality, women’s  empowerment, and gender diversity, few critical analyses of these claims exist. This presentation, based on research for the Master of Gender Studies thesis, employs a content analysis of a select body of corporate documents to examine L'Oréal’s claims, and to locate these claims in existing, feminist scholarly analyses of the beauty industry and its transnational reach.